Genre Analysis Essay Example | Topics and Well Written Essays - 750 words

Genre Analysis - Essay Example Despite this however, the ultimate goal of all the reviews is directed to the customer. Other reviews are focused on the competitors of a particular commodity. For instance, in the electronics manufacturing industry, there are many companies which are involved in the manufacture of laptops and notebooks. All these compete for the same market share and the same customers. In order to win then trust of customers and win superiority in the battle for market share, companies can do anything including bribery of the review corporates and personnel to favour them in their columns. Reviews that are focused on the competitors are meant to show the level of success of a particular company and how best it has prospered in its innovation department, research and development activities. This is an enticing element for loyal customers of other brands. Business is business, and marketers, Chief Executives and management of all the companies are ready to do anything to increase the volumes of their sales. What makes the difference is how strict the company is while following the ethics of doing business. Apple Company which manufactures notebooks, laptops and iPads faces competition from other manufacturers such as, Harriett Packer Company which is a major manufacture of laptops, desktops and smartphones, Acer, Dell, Toshiba, Samsung, IBM, and Siemens among others. For apple to win competition in such a highly competitive market, it has to device many ways of winning in their competition. Free markets are faced by this problem as they desperately seek to find a way of marketing their products. When reviews are meant to help a company to make a sale or improve on its sales volume, they are mostly biased and do not portray the actual truth about the product. Such reviews are meant to attract customers to buy that product from the retailers and thus creating marketing opportunities for the company. Mostly, such companies pay product reviewers to come up with a review that favour s their company and products. As a result, people are led to believe that a particular review is genuine and actually portrays the actual condition and status of the products which is contrary to the reality. Such reviews include those that have a rating that is based on just a theoretical analysis with minimal tests. Such mischiefs by companies have increasingly rendered the reviews of products almost insignificant to the people. Whether used as a marketing tool or for generous reasons, reviews are now being viewed with scepticism by the people. Moreover, people rarely believe in the information provided by the reviews, a reason why most people opt to stick to the most popular and trusted brands. Most reviews cover the prices of the product, general performance and reliability, its improvement in case it is a series of production, features of the product and the availability. Moreover, others compare a particular product with that of other companies. In the â€Å"apple MacBook Pro with Retina Display† review by Cnet, the author takes a survey of various elements and features of the computer that are either appealing or annoying about the computer. Customers are mostly concerned with the reasons as to why the computer was awarded a rating of out of five by the editor, subsequently